About London Foils

Meet the team

Duncan has lived and breathed brands for the best part of 3 decades, an entrepreneur and PR agency owner with a talent for taking products to market and building global reputations. From Fintech and lifestyle to consumer goods and gaming his passion lies in the never ending quest for that perfect product and in discovering a flying surf board (the eFoil from Lift Foils) on Laird Hamilton’s Instagram that goal has become a reality. A “waterman” at heart, Duncan has always felt at home in the water and with LondonFoils, educating the UK on the exciting and progressive new sport of Efoiling who says you can’t mix business with pleasure.

duncan.purves@londonfoils.com

Duncan Purves

Charlie received a 2:1 in European Business Studies at Bristol UWE and more importantly forged a life long friendship with Duncan. After University he went on to become an equity derivatives broker in the City of London but the desire to start a company with his friend was never far away. During the covid lockdown they saw an opportunity to share a new hobby and business in the exciting sport of efoiling and LondonFoils was born. With their shared passion for surfing, water sports and the great outdoors it seemed the perfect fit. Lift efoils was the obvious choice to partner with and bring efoiling to the UK market as they are the original and the most premium brand in foiling.

charles.monson@londonfoils.com

Charlie Monson

The Story so far…

Follow our journey @LondonFoils